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‘With The End In Mind’ Event

  • Assembly Rooms Swaffham Market Place Swaffham, England, PE37 United Kingdom (map)
Image of wooden block with date 25th January encircled in red pen - which is the date of "with the end in mind" event in Swaffham, Norfolk

Of course, conversations around dying and death
will always be difficult.
Especially when you’re in the ‘thick of it’.
And, if this is the case, my heart goes out to you.


It might also seem a little blasé to say that death is a part of life . . . but, in essence it is.

The experiences I’ve had throughout my working life has shown me this.
Nursing in A&E - I have seen lives changed in an instant . . . Specialising within palliative care - I have witnessed families desperate for a miracle or wishing that a peaceful ending that will come soon . . . And even as a Midwife I’ve supported couples who have returned home from the delivery ward with an empty baby carrier.

And then I have my own experiences of loss.
In fact, it was after losing my Mum (at the grand age of nearly 99!) that prompted my move into Funeral Celebrancy (you can read about this here) but it was particularly the illness and subsequent death of my sister that really drives my desire to run events such as this.

Her diagnosis with a life limiting illness came as an absolute shock to us all.

Such was her fear that we were not even ‘allowed’ to talk about her illness . . . her diagnosis . . . her treatment - or, perhaps, most importantly her wishes.
And I understand this was her way of dealing with it - and I absolutely respect her wishes . . . but how I wish I’d known what I know now . . . back then.
Yes, the outcome would, most probably, have been the same but, chances are, we would have arrived at that point in a more gentle, compassionate and open way.

So, I can really relate to where you might be just now - whether you are a carer of someone you love or maybe even facing this yourself.


So please think about coming to this ‘free to public’ event.


This is a totally unique opportunity to come and meet experts and professionals who are local to this area and who might be the ones there to support you and your families . . . at the time and however you need them.
An absolute array of compassionate individuals who are dedicated to and experienced in guiding families as they navigate these difficult times.
By bringing all these skilled people under one roof will give you the opportunity of having those conversations to see what’s possible and what your choices might be.

So bring your questions, your curiosities . . . and gain all the information you require. And if you’d like more information or guidance in the meantime, please drop me an email

We will be at the Assembly Rooms in Swaffham, Norfolk PE37 7AB on Saturday 25th, 2025 and I look forward to meeting you there,
Annie xx

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November 12

“With The End In Mind” - Anticipatory Grief Support For Carers

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April 16

Q&A Evening - Ely